Privacy Statement & Cookies Policy

Privacy Statement & Cookies Policy

Welcome to our Privacy Policy

It is SEEd Srl’s policy to respect your privacy regarding any information we may collect while operating our websites. This Privacy Policy applies to the websites owned and operated by SEEd Srl, particularly: and (hereinafter, “the Site”). We have adopted this privacy policy (“Privacy Policy”) in compliance with the General Data Protection Regulation (GDPR – EU 2016/679) to explain what information may be collected on our Website, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies only to information we collect through our Websites and does not apply to our collection of information from other sources.

Data controller: identity and contact details

Owner of the processing of personal data is SEEd srl, with registered office in Via Magenta, 35 – 10128 Turin (Italy), VAT number 08077480013, registered in the Business Register of the Turin Chamber of Commerce with no. 944754, tel. +39.011.566.02.58, email

How your data may be used

The data provided by registering on the Site are collected and managed electronically and processed, also with the aid of electronic or automated means, for the following purposes:

  1. for registration on the Site in order to purchase goods and services offered for sale by SEEd through the site itself. This purpose also implies related activities such as the search and selection of goods and services, the finalization of purchase orders, delivery and any other fulfillment envisaged in the “Terms & Conditions”;
  2. for carrying out of the administrative and accounting activities necessary for the registration to the site, for the delivery of the purchased goods and services and for the fulfillment of legal obligations;
  3. to allow the use of services reserved for registered users, such as quick purchase, the wishlist, the multiple delivery;
  4. subject to the user’s optional consent, for the sending of newsletters on editorial news and on promotional offers or products similar to those already purchased by the user (“marketing purposes”);
  5. for statistical purposes, anonymously.

SEEd Srl takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

With reference to the purposes described in points 1), 2) 3) the provision of personal data of the user is mandatory as it allows SEEd to provide the goods or services purchased, also according to legal obligations. In case of failure to provide, SEEd cannot process the request and / or purchase of the good or service.

With reference to the purposes described in point 4), the provision of personal data of the user is optional. In case of non-conferment, the user cannot receive editorial updates and promotional and / or personalized offers.

If you are a registered user of the Site and have provided your consent, SEEd Srl may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with SEEd Srl and our products. We primarily use our website to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users.

Type of data processed

SEEd processes the personal data entered by the user on the Site for the purchase of goods and services, as specified above. It also deals with technical data generated automatically by the site itself, such as IP addresses and log files relating to navigation on the site and the purchase of goods and services. Like most website operators, SEEd Srl collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. SEEd Srl’s purpose in collecting non-personally identifying information is to better understand how SEEd Srl’s visitors use its websites. From time to time, SEEd Srl may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Certain visitors to SEEd Srl’s websites choose to interact with SEEd Srl in ways that require SEEd Srl to gather personally-identifying information. The amount and type of information that SEEd Srl gathers depends on the nature of the interaction. For example, we ask visitors who sign up for the newsletter at the Site to provide a username and email address.

Purchases on the site can be made with payment by PayPal. Users who do not have a PayPal account can use their credit card on the PayPal platform. The data of the credit card and the PayPal account are managed in a secure manner on an encrypted PayPal server. No credit card or PayPal account data is recorded by SEEd.

The recipients or the categories of recipient of their personal data

SEEd Srl discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on SEEd Srl’s behalf or to provide services available at SEEd Srl’s website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using SEEd Srl’s website, you consent to the transfer of such information to them. SEEd Srl will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, SEEd Srl discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when SEEd Srl believes in good faith that disclosure is reasonably necessary to protect the property or rights of SEEd Srl, third parties or the public at large.

Personal data retention period

Personal data is stored in the dedicated electronic database for the time necessary to process purchase orders and / or to fulfill the supply of services, including the exercise of withdrawal, in compliance with legal obligations.

Data subjects’ rights

As a user of SEEd Srl’s website, you have the right to ask the data controller to access your personal data, correct or delete them and limit their processing. Furthermore, you have the right to restrict certain processing, to object to your personal data being processed for direct marketing purposes, to the portability of data and to propose a complaint to a supervisory authority if you believe that your data are not processed in compliance with the law.

At any time, the user registered on the Site can access the reserved area via username and password to modify, update or delete the data entered. Alternatively, and in case of request for opposition to use, the user can contact the Data Processor, writing to: SEEd Srl – Via Vittorio Alfieri, 17 – 10121 Turin –


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To External Sites

Our Service may contain links to external sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit. We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites, products or services.

Privacy Policy Changes

Although most changes are likely to be minor, SEEd Srl may change its Privacy Policy from time to time, and in SEEd Srl’s sole discretion. SEEd Srl encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Cookie Policy


What is a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers.

Most websites you visit use cookies to improve your user experience by allowing the website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).

What do cookies do?

Cookies have lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site, for example, even after you “log in,” if you move to another page it won’t recognize you and it won’t be able to keep you logged in.

How does SEEd Srl use cookies?

SEEd Srl uses different types of cookies to enhance and improve your experience.

We use cookies to enable and support our security features; to personalize your experience, by providing you with features, insights, and customized content. We also collect information about how our Users and Members use and interact with the Site. Blocking or deleting cookies will not prevent the Site from working.

Our cookies
Description Deadline
CONSENT JavaScript plugin for alerting users about the use of cookies on this  website 29 years
_utma Google Analytics Cookies. Stores the amount of visits (for each visitor), the time of the first visit, the previous visit, and the current visit 2 years
_utmz Google Analytics Cookies. Records whether the visitor came from a search engine (and if so, the search keyword used), a link, or from no previous page (e.g. a bookmark) 6 months
_ga Google Analytics Cookies. Used to distinguish users with a randomed number ID. No data  useful to identify users are saved 2 years
_gid Google Analytics Cookies. Used to distinguish users with a randomed number ID. No data  useful to identify users are saved 24 hours
_gali Google Analytics Cookies. Used to distinguish users with a randomed number ID. No data  useful to identify users are saved 24 hours
cookie_notice_accepted Stores the reception to keep to navigate on website after “Accept” button is clicked in banner advice 1 years
qtrans_front_language Stores the language setted by the visitor 1 year
woocommerce_cart_hash Stores an encoded string representing the contents of the WooCommerce shopping cart 1 day
woocommerce_items_in_cart Records if there are any items in the WooCommerce shopping cart


1 day
wordpress_[hash] On login, WordPress uses the wordpress_[hash] cookie to store user authentication details 1 day
wordpress_logged_in_[hash] After login, WordPress sets the wordpress_logged_in_[hash] cookie, which indicates when you’re logged in, and who you are, for most interface use. 1 day
wp_woocommerce_session_[hash] The cookie contains information identifying the customer and session expiration time. For guest shoppers this a randomly generated cryptographically strong ID 1 day
Third-party cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

What to do if you don’t want cookies to be set

You can choose to block some or all cookies, or even to delete cookies that have already been set; but you should be aware that you might lose some functions of the website.

If you want to restrict or block the cookies you can do so through your browser setting. The ‘Help’ function in your browser should explain how. Alternatively, you can visit , which contains comprehensive information on how to do this on a wide variety of browsers. You will find general information about cookies and details on how to delete cookies from your machine.